FDI in retail it seems!
Good to hear about this new development.
Shamefully, I am not very well verse with
the pros and cons of this new development (though I assume it’s a good
decision).
But the one major point that caught my
attention was about the probability of small time traders and kiranas losing
their business.
This topic is of special interest to me
because my day to day grocery purchases depend upon them.
As a middle class person, I understand the
importance of the local kirana shops.
The local grocery shops are more flexible
w.r.t delivery, pricing and even payment.
I will discuss all this point by point and
compare each of them with the retail outlets like food bazaar and More that
have increasingly become popular now.
- Location:
This is one of the major reasons why I
prefer kiranas more than the huge retail outlets. Outlets such as Aditya
Birla’s More and Future Group’s big bazaar are almost there in every location.
But nothing can beat the accessibility of local kirana shops. I will give you
an example. Hypercity and Spencers are the closest retail outlets near my
place. But it takes almost 15 minutes for me to go there and I am not even
including the travel time and traffic here. Now if I need something urgent like
say a guest has come and I want to buy soft drinks for them, can’t go to the
retail outlet to purchase it. I just need to go down and buy the soft drinks or
best call them up and ask them to deliver it at home.
Now imagine how the situation will be
without any local kirana shop. It is almost unimaginable. I cannot tell my
guest to sit for 45 minutes, while I go, buy, stand in the queue to pay the
bill and come back, right? That’s why I like my local kirana shop. They give me
everything within few minutes.
- Home Delivery:
For people who own a car or stay nearby, it
is easier to buy grocery and carry it themselves. But for people like me who
neither own a vehicle nor stays nearby, retail outlets can be a huge hassle
because most of these outlets do not have a home delivery option. And if they
have, you need to buy in bulk. This problem is well taken care of by local
shops. Even if you stay in the same building or have ordered just 100 Rs of
grocery, the kiranawala will send his delivery boy to your home. You need not
have to huff and puff with hundreds of packets in your hand.
- Fixed Rate:
In
India, the first lesson that every mother teaches her kid who goes shopping for
the first time is bargaining.
I
remember my mom telling me to ask for 6 bananas for 10 Rs when I first went
alone a shop.
Yes you can bargain with your local shop
vendor, but not in these outlets. In fact, don’t even try bargaining there
because you will be given strange looksJ.
Everything in the outlets has a fixed
price. Yes, some things are priced less than the MRP but for products like dal
and fruits, you should always buy from the grocery because even though there is
a fixed price, they adjust it somehow to make it a round figure. One more major
thing, the fruits and vegetables in these markets are not as fresh as those
available in the market. They look very shrivelled. Best to buy perishable
things like vegetables, fruits, milk etc from the local market than in these
outlets. Even packed snacks like haldiram bhujia are not as crunchy as they
should be.
From round figure, I remember one important
point. In local shops you can bindaas tell the shopkeeper to adjust and make a
round figure bill. For example, if you have purchased things worth Rs 173, you
can tell the shopkeeper to give at Rs 170. They will do some jhol jaal and do
it for you. In retail outlets, you can’t do that. They will make a round
figure, but that will be at the higher side.
- Difference between Credit card and credit system:
This point was raised by my professor some
6 years ago and I think it is quite valid.
My professor one day asked us, there are so
many food retail outlets coming up in India, do you think it will be as popular
as your kirana dukaan.
We all unanimously said yes. He said
‘NO’. In his view, no matter how popular
these outlets become, kirana dukaans will always exist.
The simple reason being that we can buy
things on credit...
And this I believe is quite valid.
It
happens to me a lot of time...
I go to buy something, find zero money in
my wallet, tell the shopkeeper to write it down and then pay it after a month
when my salary is credited. Now credit cards are accepted in malls but then
there is nothing like having an account with your grocery shop. Also, you
cannot buy a 10 Rs item on credit from retail outlets, can you?
- Buy as much as you want and not as much as they want:
Want only 10 gms of elaichi, 50 gms of
cashew nuts, Rs 5 of coriander leaves or just 200 gms of tuvar dal?
Go to the local kirana shop because they
will give you the quantity you desire.
If you go to the retail outlets, chances
are that you won’t get the desired quantity. Mostly you will have to buy in
bulk. You will compulsorily have to purchase 50 gms of elaichi even if you need
just 10 gms because they are already packed. In kiranas they are sold loose so
you can buy as much as you want.
I will give you an example. We are rice
eaters. We eat rotis only at night. So ideally we don’t require more than 1 kg
of atta for a month. If we go to buy in malls, we mostly don’t get the 1 kilo
atta. We normally get the 5 kilo atta packet. Not that kirana shops have 1 kilo
atta ready but if you tell them, they will get it for you in a week somehow.
But the main reason why I prefer local
kirana shops is because they give you personalized treatment. Something that
you cannot expect in malls.
Your local shopkeeper will know what you
like, what you dislike, what are your preferences etc. He will inform you every
time there is something new in the market. For example, my kirana wala uncle informs
my mom about the new biscuits that have come in the market almost every week,
just because we are biscuit loversJ.
Knowingly or unknowingly they become your
extended family.
Of course I love shopping in these large
retail outlets. You have the freedom to browse through the multiple brands on
the rack, study them, compare them and purchase them. But when it comes to
personalized treatment no one can beat the warmth of the local kirana shops. They
simply look after you. And what more do we Indian who has an emotional connect
with everybody need?
Though I think FDI in retail is a good
decision, considering that it will be more organized and create more job opportunities
for youth, I sincerely hope that the kiranas coexist in the society.
I cannot imagine a day without purchasing
anything from Devshri Ratilal shop or the new chayya shop near my placeJ.
Hope kirana shops don’t become extinct.
